Session Details
Session 1807
Non-Market Forces and the Need For StrategIc Agility
| Track D | Date: Tuesday, October 16, 2007 |
| Time: 10:30-11:45 h | |
| Panel Session | Room: Seabreeze |
Strategic Renewal: Rebuilding Strategic Agility
Moderators
- Yves Doz, INSEAD
- Mikko Kosonen, Sitra - the Finnish Innovation Fund
Abstract
Companies become victim of their own success: successful strategies turn into rigid recipes which keep repeating themselves, providing for momentum. When conditions change, momentum turns to inertia, and success to failure. Based on their research on strategic agility, Yves Doz and Mikko Kosonen analyze the paths followed by companies victim of momentum or inertia and trying not only to change course, but also to gain strategic agility. Based on a comparative analysis of Hewlett Packard, IBM, Nokia and SAP, they will propose preliminary findings on the process of regaining strategic agility and engage in a dialogue with the session participants.