Session Details
Session 1504
Global Strategy
| Track G | Date: Sunday, October 14, 2007 |
| Time: 10:00-11:30 h | |
| Panel Session | Room: Marina 3 |
Global Corporate Reputations
Session Chair
- William Newburry, Florida International University
Panelists
- Naomi Gardberg, City University of New York
- Leonard J. Ponzi, Reputation Institute
- Marjorie Lyles, Indiana University
Abstract
Reputation is an important element of corporate strategy, and has been demonstrated to be associated with numerous important firm outcomes, as well as supportive behaviors of individuals. However, our understanding of firm reputations is often limited to such lists as the Fortune 500 firms. This panel will attempt to identify some of the key components of corporate reputations, which much of the presentation based on data taken from the Global RepTrak 2 007 study conducted by the Reputation Institute to measure the reputations of 700 of the world’s largest companies in 25 countries.