Session Details
Session 1501
Competitive strategy and strategy process
| Track E & H | Date: Sunday, October 14, 2007 |
| Time: 10:00-11:30 h | |
| Panel Session | Room: Seabreeze |
Strategy Process Meets Competitive Strategy
Session Chair
- Christoph Lechner, University of St. Gallen
Panelists
- Philip Bromiley, University of California-Irvine
- Steven Floyd, University of St. Gallen
- Cathy Maritan, Syracuse University
- Edward Zajac, Northwestern University
Abstract
This session explores the potential that the interplay of strategy process and competitive strategy research can offer for the explanation of above-average performance. Although both research streams share the same objective, they have taken different paths for its understanding. On the one side, process research has concentrated on all factors that significantly impact the actual formation of strategies in organizational units, such as agenda-building, decision-making, strategic change, consensus or conflict. On the other side, competitive strategy has addressed the interaction of a firm and its environment by examining sources of advantages, issues of competitive dynamics, strategic positioning, etc. In order to capture the potential of an exchange, this session a. focuses on constructs that are critical for both research streams (e.g. decision-making, routines, capabilities), b. shows how insights of one research stream can help in explaining phenomena of the other stream, and c. debates which research projects at the crossroads of both streams are worthwhile to be explored.